Yuta’s experience has been in hotel concept creation, development, and investing in over 10 countries across North America and Asia. Alongside with his inception of InSitu, Yuta also served on the board of Backpackers' Japan Inc. as its Chief Strategy Officer till the end of 2019. He started his career with Starwood Capital Group in its San Francisco and Tokyo offices.
Jork’s experience is in operations. Prior to InSitu, Jork had a 9-year tenure at Alila Hotels & Resorts, and was General Manager for Alila Manggis and Alila Ubud. He also led the opening of Alila’s first venture into the Middle East, Alila Jabal Akhdar in the Sultanate of Oman. Prior to Alila, Jork was General Manager at the Kamala Bay Terrace Resort (now Hyatt Regency Phuket), Assistant Villa Manager at Amanpuri Villas.
Arjan De Boer
Arjan’s experience includes developing hotels in over 10 countries across the Asia Pacific, from conceptual phase to opening. Prior to InSitu, Arjan served as Senior Vice President of Development and Technical Services at Regent Hotels and Resorts, and prior to that, he helmed Development and Technical Services at Alila Hotels and Resorts for over 10 years.
Chie is a manager based in the Tokyo office. Prior to joining InSitu, she worked in the finance department of the Japan branch at YOOX NET-A-PORTER GROUP. She started her career at TOKYO ART as a sales, and thereafter worked as an accountant ZOZO, Inc., a fashion e-commerce company.
Kanako is an Associate Director based in the Tokyo office. Prior to joining InSitu, Kanako co-founded Amazing Cambodia, a Cambodian souvenir brand empowering local craftsmen. Amazing Cambodia was one of the best performing retail businesses in Aeon mall, and Kanako was in operations at hotels including Marriott, Prince and Cerulean Tokyu.
Kotaro is a Part-Time Director based in the Tokyo office. Aside from InSitu, he primarily serves as the CEO of ADX Inc., an architectural design and construction office based in Tokyo and Fukushima. Immediately after graduating from college, he succeeded his family construction business at the age of 23 and gained experience in both architectural design and construction. Kotaro's vision is to create projects sustainably but yet keeping his dynamic design. His passion in regional revitalization and nature preservation drives him to join InSitu and pursue opportunities where placemaking intersects with sustainable design.
Maho is a Director in the Tokyo office. Since joining InSitu, Maho has led opening and management of point 0 marunouchi, and has initiated a number of potential hotel projects in Hokkaido and in Hiroshima. Prior to joining InSitu, Maho was in investments and business planning for the mining sector at Mitsubishi Corporation’s Tokyo, Singapore, and Australia offices.
Naufal is a Director based in the Singapore Office. He started his career with InSitu in 2017, and prior to that he was managing his own outdoor retail and events company from 2012 to 2017. He is a graduate of Ngee Ann Polytechnic's School of Engineering and Clean Energy.
Director - Creative Projects
Ryota is a Manager based in the Tokyo office. Ryota started his career with InSitu in 2019, and prior to that he majored in South East Asian Economics at Keio University. While at Keio University, he also gained experience in hotel operations working at CITAN, a hostel operated by Backpacker’s Japan Inc.
Shiho is an Analyst based in the Tokyo office. After graduating from Tama Art University majoring in interior and spatial design, she worked as a professional B2B display coordinator. Immediately prior to joining InSitu, she worked in hotel operations at Nui, a hostel operated by Backpacker’s Japan Inc. At Nui, she supervised digital communications by infusing Nui's warm down to earth hospitality.
Shinichiro is an Analyst based in the Tokyo office. After graduating from Fukushima University majoring in economics, he started his career at Emu Curry Dining Bar as a chef. Immediately prior to joining InSitu, he worked in hotel operations at toco. and Nui, hostels operated by Backpackers’ Japan Inc. At those hostels, he took an initiative of planning and executing pop-up curry dining events aside from the normal course of business.
We test & research before we invest. Our team has years of combined sector-speciﬁc experience investing, operating, asset managing and advising co-working, real estate, wellness and resort businesses.
We provide insight and solve problems for investors, developers and family offices.
Insitu’s team has worked in Asia for over 25 years and keeps on bringing expertise to our collaborators and partner businesses.
INSITU is a venture investment and solutions platform that leverages its network of hospitality venues and deep relationships to influence, redefine and evolve real estate developments, hospitality technology, emerging concepts and unique resort & wellness developments and brands.
We capitalise on the opportunities to invest and partner with seed and early-stage companies and other capital providers for developments.
We are the go-to strategic hospitality venture capital platform that is ideally positioned to help companies and investors to navigate and succeed in this unique and often misunderstood asset class.
is to bring value to our partner companies and deliver superior returns to our investors by providing capital, connections and clients and proven business expertise to high growth companies across the hospitality industry. We are hospitality practitioners that partner with companies and other capital providers who see the value in having Insitu as their strategic investor and partner.
The hospitality industry is being rebuilt and we’re in the early stages of a process that whilst moving quickly, will still take many years. This transformation is critically important as real estate and tech is a core part of everyone’s life, but the industry has been slow to adapt to the changes in the market and consumer behavior.
New and innovative technologies are becoming market ready and have the potential to remove significant friction in the way people experience real estate and wellness.
When hospitality real estate embraces technology & innovation, great services and products are created that deliver a more intelligent, personal and experience enhancing offering.
Insitu is a hospitality-centric platform that is committed to supporting this industry and helping passionate entrepreneurs with transformative ideas. We specialize in co-investing as active investors, operating as an extension of the entrepreneurs’ network and leadership team.